Many years ago, it was possible to secure top search rankings simply by repeating your keywords more often on the page than someone else did (known today as ‘keyword stuffing’). Even the most advanced search engines couldn’t distinguish quality sites from spam, so searchers would often leave frustrated, unable to find what they were looking for in a sea of spam and misleading offers that would heavily focus on implementing irrelevant keywords into their websites simply to rank for terms that had absolutely no significance to their actual websites or offers.
But something happened that changed the way websites ranked within the major search engines, offering a fair, genuine method of measuring a website’s overall relevancy to the keywords that were associated with it.
Google’s algorithms made it much harder for low quality sites to make it to the top of the search engines, because instead of gauging a websites relevancy based on keywords alone, they began to use a form of “social proof” to determine which sites were truly of the highest quality and overall value. Their algorithms were compiled from a unique formula to determine which sites were “real” sites – sites people would actually want to visit from websites that were using questionable tactics to position themselves within the major search engines. Their programmers determined that if enough quality sites were linking to a particular site, that it should be given more weight in the search engine results.
The trouble was, many legitimate sites were new, or just hadn’t been found by other sites, yet. In addition, many webmasters won’t link to their “competition” just to obtain relevancy, so it left a lot of legitimate sites struggling to obtain (and maintain) adequate positioning in the search engine for their main keyword phrases. Legitimate sites had to find a way to stand out from all of the spam, as well as their competition. They had to find ways to get links back to their sites, even if other webmasters wouldn’t link to them.
And so backlinks became the new method of showcasing the popularity and overall relevancy of websites. Unfortunately, as mentioned before – a lot of spam sites also use backlinks to help boost their search engines rankings. You have to make sure your site contains unique content, is easy to navigate, and really sets itself apart from all of the other sites out there.
If you do this, backlinks can boost your search rankings tremendously. You could even rank well for keywords you never thought possible if you do a good job of obtaining backlinks to your site from authority websites that are relevant to your overall market.
The more back-links you have, the easier it is to secure your position within the search engines and influence search results so that your website is considered relevant and appears more frequently in SERP (Search Engine Result Position).
It’s no wonder that so many people have turned their attention to building an expansive, solid system consisting of hundreds of permanent back-links.
IMPORTANT: Organic FREE search engine traffic consists of some of the most targeted, relevant visitors you’d ever get, and if you are able to secure your position within the top search results for highly targeted keywords, you could eliminate any need to pay a fortune in pay per click marketing. Keep in mind that search engines determine how relevant (and important) your website is not just by the NUMBER of back-links pointing to your website but by WHO is linking to you. This means that not only do you want to focus on building a high number of back-links but that you also want to focus on quality back-links that are housed on authority sites.
You might want to consider to hire an internet marketing company to outsource all your backlinks effort, so that you can keep focus on your core business.
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