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Customers Won’t Buy It If They Can’t See: Search Engine Optimization Tips

Written by: Admin   
February 25th, 2013
A good business website always incorporates SEO techniques into their marketing mix. Search engine optimization ensures higher ranking when results are listed by a search engine. Continue reading to discover more. When you design your website, make sure that each page is somewhat different than the others. Your site’s page titles are particularly important. These titles are very important for your SEO. Include the main keyword in your title to get the highest search engine ranking.
TIP! Use a site map so that search engines can easier index your pages. The site map, or navigation bar, lets the search engines access your pages from all other pages on the site.
Get your site linked to by a respected website, like a non-profit or an educational site. Links from reputable sites are favored by the major search engines and boost your rankings. Use high-quality content to attract reliable sources that may want to feature you. Content that is deemed useful by these organizations will ultimately become featured. Help search engines find you easily and you will rise in the ranks. Spiders analyze your site’s content and keyword usage to determine rankings; unless your content is easily indexed, your site may not rank as high as you’d like. Help them out by featuring a site map. This shows what is important on your site, and it gives the spiders an idea of how you website works. Using longer forms of keywords will help to generate an increased amount of search hits. Some engines use keyword stemming. By choosing the keyword “accountant”, alternate forms of the word, such as “accounting” or “accountants”, may not automatically be included in the search engine results. For example, if you used the word accounting as your keyword, your site would also show up in a list of results if the keyword accountant was used.

Site Map

When trying to boost your traffic, try adding a site map. A site map is a great tool to help people locate pages within your website. Visitors will utilize the links you have created and this will effectively increase traffic to your site. Contributing articles as well as other information with links to your site, can enhance the experience for your readers. Often, ezines are archived indefinitely and the links remain active, so even if a user comes across one of your articles months or years later they can still access your site and information.

Meta Tags

When working with meta tags, keep in mind that you need to tailor each page’s meta tags to its individual content. You do not want to make use of same Meta description tag for more than one page because they will cause your ranking to be fall on most search engines. It is important to really know and understand what the sites you do business with are all about. Avoid directories that list outdated sites or those that are not designed well. Always be careful who you affiliate yourself with.
TIP! Do your best to take advantage of all of the specialized knowledge that already exists on SEO (search engine optimization). This marketing plan will ensure that your site will be near the top of all relevant search results.
There’s a lot to search engine optimization, but as was stated earlier in the article, it’s absolutely essential to make sure your website gets the business it deserves. Make sure to apply these techniques to your website, as soon as possible, so that you can start getting more customers and more profits.